Horn Dont Maadi. Enough, already. Press space bar to mute the noise and take the pledge. The horn won't move the traffic, but it can put your heart under a lot of stress. 0 1 2 4 7 3 people have taken the pledge.
This Heart Day, make your loudest statement a quiet one. I pledge to honk less; for my heart and every heart around me. I acknowledge that every unnecessary honk adds to the stress around me. I promise to hold back and remind the people I love to do the same. One less honk at a time.

Take the pledge

Traffic is stressful enough.Why add to it?

We can’t make Bengaluru traffic disappear.
But maybe we can stop making it louder.

More noise.
More stress.

Constant traffic noise can contribute to the body’s stress response.

It doesn’t stop
at the road.

Long-term exposure to excessive noise can affect sleep, stress and overall wellbeing.

Your heart hears
more than you think.

Repeated stress responses can have consequences for cardiovascular health.

You can’t control
the traffic.

You can control
the horn.

Your heart has an opinion too.

What does constant traffic noise do to your body?

Dr. Meera Krishnan - video thumbnail

Dr. Meera Krishnan

Cardiologist, Sparsh Hospitals

“Noise triggers your body’s stress response, and over time, that can affect your heart.”
Dr. Rohan Iyer - video thumbnail

Dr. Rohan Iyer

Cardiologist, Sparsh Hospitals

“You can’t control every situation on the road, but you can control the noise you add to it.”
Watch. Listen. Think before you honk.

Let’s be honest.

Does honking actually make traffic move?

Red car stuck in traffic, honking once
Honk.Still stuck.
Red car stuck in traffic, honking twice
Honk honk.Still stuck.
Red car stuck in traffic, honking four times
Honk honk honk honk.Yep. Still stuck.
Red car stuck in traffic, honking non-stop
More noise. Same traffic. Maybe just skip the honk.
3 simple behaviour changes. You don't have to become the saint of Bengaluru traffic. Just try these three.

Wait.

Give the person
in front of you
a second.

Breathe.

Not every traffic jam
needs a soundtrack.

Don’t join
the chorus.

One unnecessary honk
quickly becomes ten.

Less honking. Less noise. Less unnecessary stress.

They’ve taken the pledge.

Your turn, Maaga.

    Take the pledge
    Remember the sound? The honking. The chaos. The noise. You just muted it. Now imagine Bengaluru doing the same. Horn Dont Maadi. For your heart. For every heart around you. Take the pledge. 0 1 2 4 7 3 people have taken the pledge. One less honk at a time.